Strategic Advisor operating at
the intersection of Brand & Business
Strategic advice for organisations navigating growth, change and complexity.
I work with founders, executive teams and boards to make clear, durable decisions about brand, structure and growth, without losing what makes their organisation human.
What I help with
I help organisations clarify who they are, how they’re structured, and how they grow, particularly when ambition, scale or complexity begin to strain what’s already in place.
I help organisations clarify who they are, how they’re structured, and how they grow — particularly when ambition, scale or complexity begin to strain what’s already in place.
My work focuses on brand and portfolio architecture, growth and transition strategy, founder and leadership alignment, and repositioning at key inflection points.
I’m brought in to help leaders make clear, confident decisions that hold up commercially, culturally and over time.
When clients typically engage me
Clients usually engage me when a founder-led business has outgrown its original structure, when a group or network is struggling with fragmentation or inconsistency, or when an organisation is integrating acquisitions or planning for scale.
I’m often brought in when leadership needs clarity before investing further in brand or growth, or when there’s strong ambition but no shared view of the end state.
If the problem feels complex, emotionally loaded, or difficult to articulate, that’s usually the work.
About
I’ve spent over 20 years working across brand, strategy and leadership, with experience spanning Australia, New Zealand, the Middle East and Asia.
I’ve founded and grown businesses myself, and advised organisations across professional services, investment, consumer and purpose-led sectors. That mix — operator and advisor — shapes how I work.
I’m known for bringing clarity to complex situations, balancing commercial realism with human insight, and helping leaders move forward with confidence.
I don’t position myself as an external “expert”. I work as a trusted thinking partner asking the hard questions, pressure-testing assumptions, and helping organisations make decisions they can stand behind.
Industry Experience